An immersive integrated experience for the Samsung Galaxy S6, in collaboration with Sid Lee Montreal, combining the powers of interactive storytelling, data visualization and virtual art, brought to life incorporating photography, video, 360 video, WebGL and gyroscope technology.
Documenting life as you live it – that was the credo that the smart people at Samsung had in mind when they ventured out to create the most advanced smartphone of its time. The goal on the creative side was to bring that thought to life in the digital space. I was very fortunate to spearhead a unique team of inspiring creatives and technologists and together, we built a narrative that combined the story of three influencers that were outstanding personalities in their very untraditional fields. We embedded their storylines into an around-the-world journey that a team of photographers and editors took the Galaxy device on, powered by its features and cutting-edge technologies to document the most striking moments of an unusual voyage.