I led the team collaborating with the founders of the brand from early stages on, being in charge of the product development from a product design and brand strategic point of view. The vision behind FUEL was to connect all inspired inventors on a global scale, linking universities, think-tanks and innovation platforms on an accessible digital platform, allowing potential investors to connect and fund innovation all around the world.
After establishing the brand identity and creating the teaser and launch materials for the project, the tablet experience that was to be at the heart of everything, had to be brought to life. Dedicated iPads were to be handed out with unique log-ins to dedicated investors that subscribed to the FUEL service. I was the central person to orchestrate the product design from the first prototypes to the final product.
As a result of our work, the members of FUEL's selected group of investors were able to touch their favorite ideas from anywhere in the world using the company's high-profile limited access platform.