In our role as Toyota's digital agency, we had the exciting task of creating the strategic positioning and campaign universe to support their sponsorship of Team USA. We strategized, brainstormed, and crafted a wide range of content pieces across all channels that celebrated the incredible athletes backed by the brand. Our content journey began 100 days ahead of the Games and continued right through the Paralympics. Even during the pandemic, we managed to safely film athlete mini documentaries in their hometowns and organized studio shoots and operations in Tokyo. Toyota's focus on evolving into a full-fledged mobility company was at the heart of our work, spotlighting the beauty of human movement and the right of mobility for all.