Visitors of this branded interactive music video experience can literally ‘Play with pop’ by seamlessly switching between four video tracks. Each track being a unique musical and art directional interpretation of Zara Larsson’s song ‘Lush life’ – people can explore an acoustic version, a dancehall version, a country- and a pop version – each of them inspired by a lipstick color of Clinique’s Pop range. All the video and audio tracks were synchronized to the same rhythm, allowing for an intuitive personalized music video experience. What makes this project so innovative from a technical standpoint is the fact that the mobile version offered exactly the same user experience as the desktop version - as one of the first interactive mobile video experiences users could switch between the video styles with a simple swipe – working fluently in portrait and landscape format. This wonderful piece was created in collaboration with the creative minds at Wieden+Kennedy, New York. Check it out and pick your color.