"Don’t just defy barriers. Shatter them.” – following that motto, this film production for HP literally went through the roof. I was fortunate enough to oversee this wonderfully challenging project that combined the skills of some of the most talented entities in the creative production space. Together with MJZ’s Fredrik Bond, The Mill London, Marshall Street Editors and an inspiring group of creatives, the MediaMonks team managed to pull off this very challenging script featuring a young female professional who is literally shattering the (glass) ceilings of her corporate work environment, empowered and pulled up in the air by her powerful and super-light HP Elite Dragonfly notebook.
The shoot took place in Prague in a massive studio compound where each floor of the office building featured in the film had to be built from scratch. That was the only way to have full control over the stunts that were needed on every floor, where our protagonist - or rather, her stunt double, was rigged to 'break through' the ceilings to enter the next level (of her career). From in-frame explosions, complex rigging set-ups and an overall incredible team effort to a fully CGI-rendered metropolitan city that served as a backdrop to the office building, this was one of the most elaborate productions I ever had the pleasure of being part of.
In true MediaMonks style, this production was planned and executed in a fully integrated manner. We shot all the content in a way that allowed for us to export formats that would work in all social formats, from Facebook over Snapchat to Instagram, covering the spectrum from 1x1 to 16x9, from 6 seconds to 60 and from stills to GIFs. The campaign was rolled out globally on all digital platforms – from your phone screen to OOH.
Nice little bonus note: Fredrik was nominated for the "DGA Award for Outstanding Directorial Achievement in Commercials” – alongside Ridley Scott and Spike Jonze. 🤞