A true disruptor of the global golf tournament landscape, LIV Golf entered the game with a completely new energy. Switching from single player mode to multiplayer, everything is now faster, more exciting and louder than ever before. We developed a campaign universe that kicked off with the global brand campaign that then immediately fanned out into countless unique social pieces, each of them anchored within a visual world we created for each of the teams. These worlds were carefully researched and grounded in each teams' brand narrative, hidden super powers and secret handshakes.
At the core of any expression of this campaign is the conceptual notion of a GLITCH. The glitch dramatizes that new layer of excitement you are able to unleash as a fan or player of the LIV tournament. The glitch takes you into the 54th dimension, where you find yourself in the fantastic worlds that we have created for each team. Worlds full of golf insider nerdiness and easter eggs.