EXECUTIVE CREATIVE DIRECTOR
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Converse / Alternative Tales of Romance

Launched on the NOWNESS platform for Valentine’s Day, this interactive documentary project was all about dramatizing the tension and connection that exists between creative couples. That tension that ignites the spark to create something outstanding. The video player is set up as a dynamic split screen that users can constantly interact with to reveal an alternate storyline or point of view of the creative couple they are watching. What made this project very unique from a technological point of view was that the we were able to translate the same interaction possibilities with the video from desktop to mobile. Brought to life for Anomaly, New York.

LAUNCH EXPERIENCE

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Screen recording