The adidas Global Training division was looking to create engaging content for their workout categories and events. Next to that task emerged the brief to develop a digital tool to connect their international network of professional trainers. The idea of a hidden social community for adidas trainers was born. An invite-only platform within the adidas.com environment that would allow trainers all around the globe to access certified workouts, add their own content, apply for mentorship and share their knowledge with others. The project entailed the design & build of the platform, the content creation of workouts in all categories, mini-documentaries of the events and social media strategy.